Ruth Martin, of Maplewood Virtual Assistance (maplewoodva.com) wrote a post for Partnering with a Virtual Assistant, the official blog of VAnetworking.com about the fatal potential of poor language skills. She noted poor vocabulary, poor editing (spelling, typos and more), slang , profanity and thoughtlessness.
When we are writing for our websites or writing emails to our contacts, it seems so conversational. But, when someone is reading what we have written, their perspective is not as apt to be conversation, but PRINT. Print ’sounds’ different than conversation. Ruth’s points that the careless writer can be the gone-down-the-drain writer are totally RIGHT, pardon the pun.
In addition to the thoughtless, carelessness that Ruth writes about, other aspects which can pain our readers include the use of jargon (terms related to our business that the reader won’t be familiar with), or splashing our content with acronyms (letters that have specific representation requiring familiarity).
Writing: “We’re absolutely anal about getting the CMS right for your URL and SEO. Our skills will just blow your d—n minds away! Plus, we don’t blabbermouth your business all over the ‘net.”
Or
Writing: “We’re dedicated to providing accurate management of your website using a Content Management System (CMS) that lets you help maintain your site. Additionally, the search engines work well with the CMS process to make finding you easier. We are committed to maintaining the confidentiality of clients’ business and to maintaining the highest degree of internet security.”
The first might appeal to clients who are looking for a shock and who are ‘in-the-know’ about the acronyms. But, how many are there which are looking for you? Enough?
The second is close to” “Why use 10 words when 100 will do the job”. But, the piece does clarify some things that the client should know about using Content Management Systems and how professional the virtual assistant intends to be with confidential information.
At Particularly Virtual and on @ Bar JD Virtual Professionals, I try to land somewhere in between. Sometimes I will try to give the reader a mild shock; sometimes I will give them ALL of the information. You can download a FREE Internet Terms Brochure at my website to help you navigate the jargon you are almost certain to be exposed to online.